Denotation, Connotation, Serif and Sans Serif

Recently in Media, we have been looking at texts which use Serif and Sans Serif fonts. This has helped us realise what sort of texts they are which use these fonts. For example, The Independant newspaper uses a Serif, which indicates this newspaper to be formal, we can tell this just by the font used. If you look at a magazine with a Sans Serif font, this shows that the magazine is modern. Denotation refers to the audience, it is what they are looking at, and who the audience are.

 Connotation is the extra added meanings that are attached to images, objects and even ideas, they aren't literal but based on experience. For example, culture, age, gender and more. They are often shared within groups. For example, people of a similar age, people from a certain religion or country. 









This is an example of what
Serif font looks like.





This is an example of what
Sans Serif font looks like.